The What

Welcome to our world! The Size Revolution – SizeNot!
Our digital service aiming at radically changing how we perceive “size” in clothing. Both as consumers and also within the ready-to-wear fashion industry.

SizeNot is the first digital service to help consumers entirely skip size when shopping for clothes online.

SizeNot the first version is directed towards e-commerce and the follow-up towards the in-store shopping experience. All within the ready-to-wear-segment.

So now you may ask yourself “How is this even possible?! To skip size?!” Well my friends, it is, here in our World of The Size Revolution! Want to check out our fit algorithm IRL? Give us a shoutout at and we’ll hook you up with a password!

And since we aim to keep things simple, so are our company values; SizeNot is a company working for equality, quality of life and freedom for all. We are a non-political/non-religious company and our mission is to contribute to positive changes within the fashion industry, on environmental, consumer and producer levels.

Check out more detailed info on The How here.