Our digital service aiming at radically changing how we perceive ”size” in clothing. Both as consumers and also within the ready-to-wear fashion industry.
SizeNot is the first digital service to help consumers entirely skip size when shopping for clothes online.
SizeNot is directed towards e-commerce within the ready-to-wear-segment.
When the consumer’s body measurements are scanned via a mobile app – then SizeNot steps in to carry out the matching to the garment.
Want to check out our fit algorithm IRL?
Go to www.edursdotter.se where almost all women’s clothing has the SizeNot function!
Our company values
SizeNot is a company working for equality, quality of life and freedom for all. We are a non-political/non-religious company and our mission is to contribute to positive changes within the fashion industry, on environmental, consumer and producer levels.
