The Why

We came up with SizeNot for a number of reasons, the most important ones being: to eliminate the anxiety ”size” often gives us consumers when shopping for clothes, and to help the fashion industry reduce unnecessary returns due to wrong size clothing and as an effect; reduce harmful impact on the environment, such as transports, pollution and overproduction.

The UN came up with The 2030 Agenda for Sustainable Development, specifying 17 goals which all serve as guidelines for the well-being of the Earth and for you and me. These goals correspond with several of SizeNot’s goals. Our ”why”.

Want to check out our fit algorithm IRL?
Go to where almost all women’s clothing has the SizeNot function!