The People

The people in the world of The Size Revolution SizeNot are we; the innovators, Stina Dahlin CEO (right) & Mia Berg (left). If you want to get in touch with the two of us, you’ll find Stina at and Mia at

The two of us have a vast experience in the fashion industry, based on our different skills, Stina as pattern maker and Mia as stylist. Through our work we have come to understand the complexity of the problem with “size” – both from the consumer side and also from the fashion producer/retailer side.

We aim to longterm eliminate the concept of “size” altogether. The consumers will no longer need to know or even think about their size. This is how we came up with the size solution – SizeNot! A digital service, unique in it’s field.

However, we are no tech-developers, even though Stina is a tad bit nerdy … So we needed to add specific competence to the project, and now our world also includes tech-dude Björn Berglund, our CTO with a vast experience as an IT-designer/architect. You will find Björn at

Doing programming right now is Macaroni Studios.

But we have to give credit where credit is due, and for the first year in the project, Anders Hansson was our tech-developer-nerd. With a little help from his, only slightly less nerdy, collegue Tatsiana Harbenka.

(Oh, did we say WE LOOOOOVE NERDS?! We do.)

Last but not least, backing us corporate wise, we have the investmentgroup I Love Lund on board.

We are growing our people base! More to come soon.