The people in the world of The Size Revolution SizeNot are we; the innovator, Stina Dahlin CEO (right) & Mia Berg (left). If you want to get in touch with the two of us, you’ll find Stina at stina.dahlin@sizenot.com and Mia at mia.berg@sizenot.com

The two of us have a vast experience in the fashion industry, based on our different skills, Stina as patternmaker and Mia as stylist. Through our work we have come to understand the complexity of the problem with ”size” – both from the consumer side and also from the fashion producer/retailer side.

We aim to longterm eliminate the concept of ”size” altogether. The consumers will no longer need to know or even think about their size. And fashion producers will eventually be rid of all returns due to wrong size clothing. This is how we came up with the size solution – SizeNot! A digital service, unique in it’s field.

However, we are no tech-developers, even though Stina is a tad bit nerdy … So we needed to add specific competence to the project, and now our world also includes tech-developers Macaroni Studios.

But we have to give credit where credit is due, and for the first year in the project, Anders Hansson was our tech-developer-nerd. With a little help from his, only slightly less nerdy, collegue Tatsiana Harbenka. Two more tech-nerds need to be mentioned; Björn Berglund who acted as our IT-architect for a while and Kim Haapamäki who helped us one summer set up our proof-of-concept, on which our whole development is based.

(Oh, did we say WE LOOOOOVE NERDS?! We do.)

Last but not least, backing us corporate wise, we have the investmentgroup I Love Lund on board.


The Advisory Board

SizeNot is very lucky indeed to be surrounded by extremely competent and experienced advisors, in all different areas of business. These are:

Anna Arwidi; with over 20 years of experience working in market and business development for small, medium and large global organizations across diverse industries. Most recently the focus has been retail tech and making a difference for customers in customer experience, security and operations by the use of various technologies.

Björn Englund; manages I Love Lund, an investment group investing in start-ups and scale-ups. Björn has invested and believed in SizeNot since the beginning, in 2018. A background of 25 years of experience within the financial sector, of which 15 years in fund managing and analytics in Copenhagen, Luxembourg and the Middle East, as well for larger international banks as for his own hedge funds. Björn has always had a love of haberdashery baskets and sewing. Wearing plaid comes naturally to Björn!

Joe Danielson: is a business development and communications specialist from the US, with over 30 years experience in B2B technology brands. Joe now lives and works in Sweden, and contributes continuously to SizeNot with workshops on branding and sales and great advice on marketing.

Magnus Brommesson: has worked with sales and growth management since 1997 and has had senior roles within the Anticimex Group.